This week, Flexi member Amelia Ayerst talks to us about the launch of her new business, DUO-HUE, a textile brand that makes innovative digital embroidery.
Developed by Amelia at the Royal College of Art (RCA), DUO-HUE is a unique digital embroidery stitch that combines complementary colour-ways and differing stitch densities to create a colour-morphing effect as the product moves.
With a background in CMF design (Colour, Material & Finish), Amelia has previously worked with Preistmann Goode and showcased her designs at Somerset House for Design Week. Recently, she’s been working closely with James Dyson and the Dyson design team on the interior and exterior materials for the new Dyson car. Take a look at Amelia’s designs and models here.
DUO-HUE collaborates with like-minded designers on products that are focused on commercial and home interiors. Amelia is currently working on a range of home cushions and accessories under the DUO-HUE name which includes a floating framed textile. One of the key products in the range, the idea is that the customer will create their own wall grid from her designs to create a feature wall in their home.
Amelia is launching the brand on the back of its first collaboration with FRANCLI, Falmouth based bag makers. They’ve created a range of rucksacks using vintage materials that have been brought back to life with DUO-HUE embroidery. Each one is completely unique and represents a one-off DUO-HUE product.
All DUO-HUE products are designed and embroidered in Bristol and produced in the UK in collaboration with local makers and designers.