Centre • Bath
Our new brand captures the energy of our growing, diverse creative community.
This month marks five years since we launched Gather Round. The seed of an idea that started back in 2019 has grown into two locations across Bristol, with plans for more expansion this autumn.
Over the past five years, Gather Round has grown and evolved. Towards the end of 2023, as we took time to reflect and talk with some of our members, we realised that the most rewarding aspect of working out of Gather Round stems from the people themselves. It’s the spontaneous conversations about things you know nothing about, the sharing of ideas, the odd collaborative projects and inspiration from everyone you meet.
With a growing network of 220+ like-minded creative professionals, Gather Round is a place built for its people; soaking up the energy, passion and positivity from the ideas and expertise of other creative folk. A place where work and life tend to blend, rather than balance.
With this in mind, we took a look at our brand strategy and designed a new brand that captures the energy of a growing, diverse creative community.
Emphasise Community
We enlisted the help of Fiasco and refreshed the brand under the strategic banner of ‘We’re More Creative Together’. The new strategy emphasises community first, and co-working second. Rather than being just a desk for hire, Gather Round is a place to belong and we wanted the new brand to reflect that. Because, unlike other co-working spaces, our members don’t just use the space — they shape it.
Typography and Colour
With such a diverse offering, we wanted a typographic system that would work hard to carry that message. Pairing serif (GT Alpina) and san serif (Nacelle) gives the identity a nostalgic tinge whilst still feeling fresh and current. When combined, the typography toes the line between creative flair and accessibility.
A bold, confident new colour palette grants the freedom to express the brand in a more playful, energetic way that talks directly to our members and an audience of creatives.
Moments of Charm
To add a dose of surrealism, Fiasco helped us to create a suite of illustrations that add moments of charm and wit to more functional areas of the brand experience – even the ‘Dishwasher in use’ sign!
Beyond the Spaces
Our new marketing materials effectively capture our vibrant programme of public and member events and creative gatherings across Bristol and Bath. Our events calendar reflects our strong sense of community and now the brand does too.
Alongside Fiasco, we collaborated with talented local illustrator Con McHugh to create a series of striking t-shirts for our staff and members. Keep your eyes peeled, these will be available soon.
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